The CapeCup Story

The CapeCup Story
CapeCup has come a long way since our first showroom of an upside down box displaying a small selection of cups. What has never changed, however, is that the spirit of problem-solving and a passion for helping business owners thrive remains the driving force of the CapeCup culture.
We’re proud to say that we continue to deliver on our very first promise: an uninterrupted supply of quality goods.
Today, we have plenty to celebrate
Certified and Trusted
ISO14001, DinCertco, and FSC® certified.
Team-First Culture
Built on honesty, care, and shared growth.
Proudly South African
One of the most extensive ranges in Africa
Certified Sustainable
Our BioAfrica range is authentic, original and certified.
Our BioAfrica division has been part of our vision from the very beginning, and we are certain it’s going to be a significant part of our future.
We celebrate the fact that we’ve created a number of brands within this division over the years, fueled by our aim to give our clients options that help them minimize their impact on the planet with sustainable packaging options.
Our Mission
At Capecup, our mission is to revolutionize food packaging by providing sustainable, biodegradable solutions that support a circular economy. We are committed to reducing environmental impact by offering innovative packaging made from renewable resources like bamboo. Through our eco-friendly alternatives, we aim to minimize plastic waste and promote a greener, more responsible way of packaging food.
Our Vision
Our vision is to lead the transition towards a world where packaging is not just functional but also sustainable. We aspire to create a future where every food business embraces biodegradable and circular packaging solutions, ensuring a healthier planet for generations to come. By continuously innovating and advocating for responsible consumption, we strive to make sustainability the standard in food packaging.
Our Values
We recognize that we each play a vital role in the lifeblood of both our company and our clients’ and are accountable for our part.
We commit to honesty, loyalty, fairness and respect in our products and services, and within our team.
We nurture warm, collaborative relationships within our team and with our partners. Each staff member, client, supplier, and distributor forms part of our Cape Cup family.
We welcome opportunities to learn and grow, personally, professionally and within our company.
We pride ourselves on outstanding service and quality products we produce as a team and that our clients have come to expect from us.
We are thankful for every success and victory bestowed upon us and return our kindness to the community.
The future we are creating
Imagine a future where every sip and every bite doesn’t just taste good, but does good. That’s the future CapeCup is actively building.
We’re on a mission to deliver the highest standard of quality packaging products, while honoring our environmental responsibility and helping businesses thrive.
Our product is packaging. Our business is people.

Quality and Excellence
Over the next 5 years, CapeCup is working to make eco-friendly packaging the new standard for businesses across sub-Saharan Africa. Powered by our world-class off-the-grid factory, we’re motivated to pioneer the shift towards choosing packaging made from renewable and sustainable materials.

Our Business is People
We are grateful for every customer that’s been part of our journey, and the contribution of every single member of our team. We show this appreciation by always serving our clients to the best of our ability and living our values every day.

Quality and Excellence
For years, we have been dedicating our efforts to sourcing renewable, eco-friendly raw materials, leveraging innovative technologies, and fostering partnerships that make this possible. We believe that by bringing our customers the best possible value on excellent quality packaging, we’re supporting their business’ success.
Meet our executive team
Dedicated professionals driving our success
Tony Fred, CEO
Chief Executive Officer
Mich Stark, COO
Chief Operational Officer
Aline Turner, CTO
Chief Technical Officer
Iris Joe, CFO
Chief Financial Officer
Why Partner with Us?
Dutch Chemicals goes beyond providing high-quality products. We offer distinct advantages that make us the preferred partner for pharmacies, vet clinics, and healthcare providers. Our commitment to reliability, innovation, and exceptional service sets us apart in the industry.
Professional Sales Team
Our experienced sales team is dedicated to understanding your needs and offering personalized solutions to ensure your business thrives.
High Quality Products
We offer only the best pharmaceutical and veterinary products, sourced from trusted global suppliers to guarantee safety and effectiveness.
Competitive Price
Enjoy competitive pricing on a wide range of products, allowing you to maintain profitability without compromising on quality.
One-Stop Service
From product sourcing to delivery, we provide comprehensive services that simplify your procurement process, ensuring a seamless experience.
Quick Response
Our team is always ready to assist, providing fast and effective responses to inquiries and support requests so your business can operate smoothly.
Flexible Delivery Terms
We offer adaptable delivery options tailored to your specific needs, ensuring your products arrive on time, every time.
How We Choose What We Sell.
We screen ever product against three important pillars: Health, Environment and Social Impact.
We check every product so you
don't have to.
Championing products that supports and protects community through sourcing, production and equitable global trade practices.
Spotlighting community driven-certifications
Championing products that supports and protects community through sourcing, production and equitable global trade practices.
We don't think twice about sustainability.
That's why we carbon neutral delivery 100% plastic free filters and more to curb our community's impact.
Contact us at accounts@capecup.co.za or give us a call +1 555-555-5556
Ready to experience the power of our equipment? Contact us now to learn more about our products or request a quote. Our team is standing
by to assist you with all your hydraulic needs. Let's get started!